About The Book
Winning over the Japanese Consumer
is an essential resource for country managers, entrepreneurs, or anyone in charge of marketing in Japan.
10 important tips you’ll learn from this book
How to hire people who will lead your business to success.
How to satisfy the world’s most demanding consumers.
How not following the rules in Japan can be to your advantage.
How to develop pricing strategies for the Japanese market.
How to present your brand story successfully in Japan.
Marketing & Advertising
How to develop a unique advertising campaign.
How to operate within the Japanese distribution network.
Wholesaler & Retailer
Who’s who of Japanese wholesale and retail outlets.
About partnerships that work and why.(and why it's no longer essential)
How to build your business around current and future demographic trends in Japan.
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